Developed for Memorial Sloane-Kettering Cancer Center, Quit IT is a smoking cessation game that teaches former smokers recovering from cancer how to recognize negative triggers to smoke such as stressful situations; negative thoughts, routine habits. The player then learns how to apply appropriate coping tools to remain smoke-free.
Gameplay consists of watching and interacting in a series of sitcom-like episodes involving a hero character as a recovering smoker who is trying to tackle everyday issues. The player intervenes to help the hero by using appropriate coping tools to prevent the hero from a “slip up” where the hero breaks down and has a cigarette. Part of the learning process is to help people come to grips with all the realities of their situation and how to effectively move ahead even after setbacks. There will be four different heroes to play, with one hero starring in each episode, plus other supporting characters. All episodes start from an airport bar where the characters met for the first time.
Quit IT empowers former smokers by teaching them how to be strategic in planning to avoid triggers, and tactics and techniques to help them cope with urges they inevitably encounter so they can take back control of their lives.